For at least 25 years, senior sales executives Leela Narang and Cynthia Howard often crossed paths in their work.
It was impossible for them to miss each other as two women in a largely male-dominated field of sales, with Narang working for Golf Digest and Howard selling for Sports Illustrated.
“You don’t get a lot of women in sales positions and our careers were parallel, so that’s how we met,” said Narang of Westport, Connecticut. Narang was also the former tournament director of the ShopRite LPGA Classic and a vice president of the golf division at Octagon sports.
Fast forward to March 2023, with the two sales veterans now in their 50s with a combined 60 years of contacts and experience between them working for major global sports properties.
An epiphany was bound to happen.
“We had played golf together, entertaining similar clients, and we knew our contacts were our currency,” said Howard of Rye, New York, who also worked in sales for the PGA Tour for 13 years. “It’s such a small world, and we…