Published
September 13, 2024
Victoria’s Secret (VS&Co) announced on Thursday the relaunch of its athleisure line, VSX.
The collection includes sports bras, leggings, and more, offering fashion-forward pieces that merge style and performance. The debut features light-support sports bras starting at $49.95, VSX Elevate Leggings featuring the XDefine performance fabric from $69.95, and ready-to-wear apparel like trench coats, catsuits, and t-shirts priced from $44.95. Sizes range from XS to XXL and 32B to 44DDD.
“VSX is more than a Sport collection – it’s a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women’s bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style,” said Kira Fisher, VP brand design, VS&Co.
The collection launches with a campaign, photographed by Zoey Grossman and styled by Malina Joseph Gilchrist, featuring an all-star lineup including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill.
As part of the launch, Victoria’s Secret introduced a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand’s lifestyle. The VSX collection is now available online at VictoriasSecret.com and in Victoria’s Secret stores across the U.S., with international launch dates set to follow.
“I’m thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old,” added Gigi Hadid.
“This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look.”
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