With a focus on men’s jewellery, TwoJeys continues to push forward with its ambitious international expansion strategy. The Spanish jewellery brand, founded by Biel Juste and Joan Margarit, officially opened its first store in Paris on September 28, joining the brand’s seven existing physical locations worldwide.

With a focus on men’s jewellery, TwoJeys continues to push forward with its ambitious international expansion strategy. The Spanish jewellery brand, founded by Biel Juste and Joan Margarit, officially opened its first store in Paris on September 28, joining the brand’s seven existing physical locations worldwide.

The latest addition to its portfolio is a 15-square-meter boutique located at 72 rue Vieille du Temple, in the trendy Le Marais district. While this is the brand’s first permanent store in Paris, it is not its initial venture into the city; just a year ago, TwoJeys tested the waters with a temporary pop-up shop in the French capital.

The new store is described by the brand as a “strategic location,” chosen for its high visibility and appeal to Paris’s fashionable crowd. The storefront, characterised by its sleek black façade, prominently features the brand’s name and iconic star logo in white. 

This Parisian boutique marks the eighth monobrand space for TwoJeys, which has been rapidly expanding its retail footprint both within and beyond Spain. In addition to its stores in Barcelona (where it operates two locations, one of them in the high-end La Roca Village outlet), Madrid, and Valencia, the jewellery brand has established a presence in other major European cities, including London, Amsterdam, and Seville. The Amsterdam store, which opened just this past July, signalled the brand’s growing ambitions in key international markets.

Since its founding in 2019, TwoJeys has built a strong reputation for its contemporary designs, appealing primarily to Gen Z customers, to which its founders themselves belong. The jewellery pieces, all designed and crafted in Spain, range in price from €45 to €125. The brand’s success has been further propelled by strategic collaborations, the most notable of which was its partnership with Zara. Last spring, TwoJeys teamed up with the global fashion powerhouse to launch an exclusive capsule collection of men’s jewellery.