Online resale platform ThredUp announced on Tuesday the appointment of Noam Paransky to its board of directors.

With more than 25 years of experience in digital retail innovation and omnichannel strategy, Paransky will advise ThredUp as the U.S. company “transforms its business from a legacy resale marketplace to an AI-powered resale marketplace,” according to a press release.

Paransky currently serves as the chief omni and innovation officer at American luxury group Tapestry, where he’s responsible for leading the company-wide digital innovation agenda and delivering an innovative omni-channel experience for all customer digital touchpoints.

Prior to joining Tapestry, he served as the SVP of digital at Gap, Inc. where he led the digital sales and engagement channels for all Gap, Inc. brands. Before Gap, Inc., he spent nearly two decades as a retail, digital and marketing expert working directly with several retail and fashion brands.

“In today’s rapidly evolving technological landscape, prioritizing digital innovation to enhance the customer experience is critical to ThredUp’s ability to transform the future of resale and further our mission to inspire the world to think secondhand first,” said James Reinhart, co-founder and CEO of ThredUp.

“Noam’s extensive experience in omnichannel strategy and innovation aligns with this focus, and his appointment comes at a pivotal time where we’re leveraging breakthroughs in technology to improve the shopping experience on ThredUp and redefine how people interact with secondhand apparel online.”

Paransky joins Patricia Nakache (chair), Ian Friedman, Mandy Ginsberg, Tim Haley, Jack Lazar, Dan Nova, Coretha Rushing, and CEO James Reinhart on ThredUp’s board.

“I’m delighted to be joining ThredUp’s board as they continue to revolutionize the resale industry and bring circularity to the forefront of fashion,” said Paransky.

The appointment comes one month after Californian company appointed Florin Filote as its general manager of Europe.