Published
October 1, 2024
The Ritz-Carlton has partnered with Madrid-based fashion brand Late Checkout to launch an exclusive capsule collection.
The collection aims to capture the carefree, joyful spirit of a well-spent vacation with each piece in the collection designed with leisure and long nights in mind. It includes everything from classic crewnecks to cozy navy joggers and white logo tees, bearing The Ritz-Carlton’s iconic lion or flag insignia. Completing the collection are accessories including a blue logo cap and navy logo towel.
“As a brand whose whole aesthetic revolves around hotels, collaborating with The Ritz-Carlton and being able to add our unique vision and narrative is a dream come true and a full-circle moment,” said Alex Turrión, Late Checkout’s creative director.
The collection launches with a campaign film directed by Rogelio González and starring Josh Hutcherson, best known for his role in The Hunger Games series. The film, set against the backdrop of The Ritz-Carlton, Hong Kong—a luxurious hotel perched more than 100 floors above Victoria Harbour—follows the whimsical adventures of an attentive hotel employee (Hutcherson) and Mr. Wong, a frazzled father seeking refuge at the hotel after his house floods.
“We wanted to present some comic situations to show how good, even magical, a hotel experience can be by focusing on an employee who is almost like a guardian angel solving every problem,” added Turrión.
“Throughout the campaign video, the idea of leaving better than you came is shared, which is [a concept] both Late Checkout and The Ritz-Carlton embrace. We just want your day to be a bit better by wearing our clothes.”
Copyright © 2024 FashionNetwork.com All rights reserved.
Published October 10, 2024 Does Hedi Slimane's departure from Celine herald a major shake-up in the creative departments of luxury brands? With gro
By Reuters Published October 10, 2024 Amazon, in its quest for greater efficiency, has developed new systems to shave seconds off each package del
By Reuters Published October 10, 2024 The Japanese owner of casual wear giant Uniqlo is projected to beat its own forecast in what would be a thir
Published October 9, 2024 The Metropolitan Museum of Art unveiled on Wednesday this year’s Gala’s official exhibition and theme: 'Superfine: Ta