Athletic sportswear platform SportsShoes.com has appointed its first partnerships coordinator, with Georgia Malir joining to manage the retailer’s busy running and fitness community partnerships. 

Malir stays within the sector having previously been technical representative for retail peer Saucony. She’s also a world ranking Women’s Marathon runner having achieved a time 2:39:47 at the Valencia Marathon in December last year.

In her new role, Malir will be responsible for supporting the brand’s partnership strategy with the day-to-day management of its running and fitness partnerships. This includes communicating with more than 1,000 individual running clubs, coordinating high profile event sponsorships and optimising media and wider group partnerships.

SportsShoes.com’s managing director, Brett Bannister, said: “Helping people lead healthier and happier lives lies beyond offering a best-in-class retail experience. It also means playing a meaningful role within the running community.

“Achieving this means ensuring our running and fitness partnerships deliver value and visibility. Georgia brings with her a wealth of experience and knowledge of our sector, and will play a crucial role in driving forward our partnerships strategy.”

SportsShoes.com recently announced an exclusive retail partnership with community event network parkrun. Supporting more than nine million registered parkrunners across 23 countries, this marks the biggest retail partnership the company has secured to date. It also has exclusive running events and community retail partnerships with England Athletics and RunThrough.