Tuesday, November 28, 2023

Nielsen: Sports Boosts Broadcast’s Audience Share in October

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NEW YORK—New data from Nielsen’s The Gauge shows that overall TV viewing increased in October of 2023 and that broadcasters increased their share of overall viewing to 24.6%, the highest share they’ve seen since January of 2023, while cable and streaming both lost audience share. 

Cable’s audience share was the lowest since Nielsen launched The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. Streaming lost audience share for the third consecutive month. 

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