Technical outdoor and sportswear retailer Montirex has opened its debut bricks and mortar unit at Liverpool One, marking the brand’s first standalone pop-up store.

Located on South John Street’s lower level, the temporary store expands beyond its existing concessions with the 3,000 sq ft space to reflect its sporting roots, technical fabrics, and the importance of community to the brand.

The debut activation includes a range of in-store exclusives alongside its collection of sportswear and outdoor wear, spanning across menswear, womenswear, kids and infant wear and accessories.

Daniel Yuen, co-founder of Montirex, said: “We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city.”

Rob Deacon, Director of Asset Management at Grosvenor, added: “It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool One. Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated and their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations.”  

The opening follows a string of successful activations at Liverpool One from online womenswear brand Sisters & Seekers, British fashion retailer AllSaints, and men’s focused contemporary clothing and footwear retailer ARNE.

A significantly upsized Zara store is also set to fully open in December.