Friday, March 1, 2024

Looming over the world of fashion

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Apart from the aesthetics, handlooms have sustainability goals. Pavithra Muddaya, a handloom activist, having worked for the welfare of weavers and their families apart from reviving vintage handloom designs that are dying out, says, “Handlooms address at least nine of the 17 UN Sustainable Development Goals. Many youngsters are working with empathy, commitment and sensitivity to create beautiful marketable handmade fashion. This is now getting recognition as hi-fashion and has become aspirational for people because it doesn’t destroy Mother Earth.”

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