Concept art of Miniso’s Pink Christmas Village at Florida Mall’s atrium
Global lifestyle brand Miniso will open its 100th store in the U.S. at the Florida Mall in Orlando on December 9. The 2,080 square-foot store will debut with a whimsical and festive pink Christmas shopping experience. The all-pink interior design will include exclusive all-pink product offerings.
The store merchandises Miniso’s product categories in dedicated zones, including blind box collectibles, toys, plushies and fragrances. The store will also offer a wide range of Miniso’s licensed collaborations, such as Disney, Barbie, Sanrio and upcoming Care Bears.
“We are thrilled to be on the cusp of opening our 100th store in the U.S.” said Jack Ye, Minisco’s founder and CEO.”We’ve always regarded the U.S. as a vital part of our overseas operations, ever since we opened our first store here back in 2017. I am looking forward to continuing to grow our business here and forging even closer relationships with U.S. consumers.”
Throughout the store opening, the shopping mall atrium will transform into a fantasy pink Christmas village, complete with a towering Christmas tree house and a charming Care Bear mascot, providing photo opportunities for shoppers. A crystal snowball gifting station will be installed, allowing shoppers to make wishes by ringing its bell, with the surprise of secret gifts in return. All these settings are crafted to create a festive pink winter wonderland, Minisco said.