Fred Done’s gambling empire began with a £25 bet on England to win the 1966 World Cup.
Done put his £200 winnings towards buying his first betting shop in Broughton, Salford, close to the two-up two-down where he and his brother Peter had spent a happy yet cash-strapped childhood.
Gambling was in the Dones’s blood. Their father had been an illegal bookmaker, discreetly taking bets before bookies were legalised in 1961. The brothers soon thrived in their father’s line, doubling turnover at that first shop within nine months.
Today their chain BetFred is a fixture on high streets across Britain, with more than 1,300 shops employing more than 8,000 people and helping propel the siblings to No 2 in The Sunday Times Tax List.
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