Friday, March 1, 2024

Cheapest UK supermarket for your weekly shop — and it’s not Aldi

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A basket of 33 everyday items is cheapest at this major supermarket (Picture: Getty Images)

It looks like Aldi’s crown has officially been stolen, as there’s a new cheapest supermarket in the UK. 

The German retailer was crowned the cheapest for 11 months of the year in 2023, but as we make our way through the second month of 2024, it’s Lidl that’s emerging victorious. 

The bargain supermarket was named the cheapest in the UK by The Grocer’s ‘Super Grocer 33’, beating out six other major stores, including Tesco, and Morrisons.

The price index, which compares the price of 33 everyday grocery items across the UK, found that the price of a weekly basket of items was £50.19 at Lidl.

In comparison, Aldi’s 33 items cost 34p more at £50.53. While the most expensive shop was Waitrose, where the same items were £66.92, an increase of £16.73.

Even supermarket ‘loyalty’ discounts couldn’t stop Lidl from scooping the title, as they were applied during the comparison.

Lidl is currently the cheapest supermarket in the UK (Picture: Getty Images)

Lidl was found to be 11% (£6.30) cheaper than Tesco — and £6.28 after Clubcard discounts were applied. Similarly, the same products cost £9.65 more at Sainsburys, with an additional saving of only £1.22 with Nectar Prices.

Among the items analysed were fresh produce such as eggs and apples, shortbread biscuits, and some branded products like Nescafé and Hellmann’s Mayonnaise.

Lidl offered the cheapest price on 31 products, and the lowest price on two products including Bramley Apple Sauce at 69p and Kiwis for 99p each.



How much the 33 items cost in major UK supermarkets:

  • Lidl £50.10
  • Aldi £50.53 (34p more expensive)
  • Asda £56.39 (£6.20 more expensive)
  • Tesco £56.59 (£6.30 more expensive)
  • Sainsbury’s £59.84 (£9.65 more expensive)
  • Morrisons £63.14 (£12.95 more expensive)
  • Waitrose £66.92 (£16.73 more expensive)

Richard Bourns, chief commercial officer at Lidl GB, said: ‘While other supermarkets may try and match us with price promises and loyalty schemes, we know more and more customers are coming through our doors and staying thanks to our unbeatable offering.

‘We’ve always had a clear commitment to offer the very best value to our customers and that is a promise we will always keep.

‘Whether it’s fresh produce, grocery essentials or a must-have product from the Middle of Lidl, our customers can be confident they will always get the best prices every time they shop at Lidl.’

This comes after Lidl was named one of the fastest growing supermarkets in the UK, along with M&S.

For Lidl sales jumped 13.2% in the last 12 weeks, while at the other end of the price range, sales at M&S grew 11.6% in the last 12 weeks. 

Last month, in its latest move to be the nation’s middle-class supermarket of choice, M&S announced 65 price cuts, with staple items in its ‘Remarksable Value’ range- such as baked beans, instant coffee and long grain rice – becoming even cheaper.

The latest discounts are in addition to the 200 price cuts M&S announced last October.

In a move to become more affordable for bargain hunters, items such as its frozen strawberries (350g) saw a whopping discount of 22%, going from £3.20 to £2.50. 

The latest data comes from the consumer intelligence company NIQ, which also showed that food inflation slowed to 6.1%, the slowest it has been since December. 

M&S also caused a stir with its new Valentine’s chocolate range (Picture: M&S)

M&S has also recently hit headlines thanks to it’s ‘naughtiest range ever’ that’s perfect for Valentine’s Day.

The range features four chocolate products, a cheeky selection featuring solid milk chocolates shaped like lips, a cherry, an aubergine and a peach, as well as the new I Looong For You chocolate sausage dog, Peachy Walnut Whips, and Shucks You’re Amazing chocolate oysters.

The high street giant shared a closer look at the new love-themed chocolates in a video that’s equally as ‘naughty’ as the products. 

In a clip shared to Instagram, a woman is shown enjoying the chocolates in bed as she lounges on red silky sheets. Close up shots show her hands caressing the smorgasbord of sweet treats.50 Cent’s Candy Shop plays in the background, giving the whole thing a very sultry vibe. Ohh la la.

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