August 18, 2023
Alanis Castro-Pacheco’s digital marketing internship with Michael Kors has introduced her to the world of high fashion – and impactful philanthropy.
Drawn to the company by its culture of philanthropy, she strengthened her social media and digital marketing skills while interning with Michael Kors and volunteering with the nonprofit organization its chief creative officer serves as a board member.
God’s Love We Deliver prepares and home-delivers nutritious, medically tailored meals for individuals who are too sick to shop or cook for themselves. Castro-Pacheco helped to prepare food and packaged the items to be delivered.
“As a member of Greek life on campus, philanthropy and community are very important to me,” Castro-Pacheco said. “I’ve had the chance to volunteer with God’s Love We Deliver alongside my coworkers and managers, and that has allowed me to develop strong relationships with those around me.”
Her intern responsibilities varied from creating weekly and monthly reports that highlight competitors’ activity across different channels; assisting her managers with copywriting across mobile application pushes and mobile alerts, social media ads and affiliates; reviewing social media influencer casting lists; and pitching innovative targeting strategies to implement on current or upcoming programs.
“I also had the freedom to shadow other departments or individuals and even help out on projects outside of my expertise, which is always fun and informative,” she said.
Castro-Pacheco ’25, a double major in luxury brand marketing & management and graphic design from Enola, Pennsylvania, felt more than prepared to take on her impressive list of responsibilities due to her academic foundation and from her experience in programs like Break Through, an alumni networking event.
“Susquehanna’s luxury brand marketing & management program has helped me understand the goals and unspoken rules of luxury brands. The required classes through the Sigmund Weis School of Business, such as Principles of Marketing, provided a basic understanding of fundamental functions of my team and gave me a leg-up when it came to the terminology,” she said. “Because of these classes, I was able to confidently contribute to meetings and review analytics without help from my managers. The access to networking opportunities like Break Through has also prepared me to have conversations with industry professionals and speak about my accomplishments in an effective way to leave a lasting impression.”
Upon graduation, Castro-Pacheco hopes to obtain a full-time position as a marketing specialist, creative strategist or a junior graphic designer for a luxury brand.